Business Sustainability and Longevity Design Strategies

If you run your own business, take a moment to think your Business Sustainability and Longevity Design strategies.

When you have a business, you’ll end up doing of of these four things:

#1 Quit: You close your business. It might have been a stepping stone to something else.

#2 Continue: You keep running your business like you have been doing since you started it.

#3 Change: You grow, scale up, and transform your business.

#4 Sell: You have created intellectual property or business assets that you can sell.

Regardless of which one these four options is yours, it’s better to do it prepared and planned instead of forced and unplanned. What ever you choose, do it consciously and decisively.

Generally, more profitable businesses are nicer to own.

They also will sell for more than less profitable businesses. 

One of my previous Business Coaching clients is about to do this. Around two years ago we worked together, got clear what gave her clients an irrefutable ROI, organized and optimized their business systems and marketing. 

As the result, her company collected almost 4X more payments than before. She was pretty happy.

Today, she is receiving offers from potential buyers.

Can you imagine how 4X higher cash flow impacts her company’s Valuation Multiplier?

She is going to sell her business for so much more and have significantly more money to start her next season in life and business. 

Why would you leave such an opportunity underutilized and undermine your long-term options by ignoring the opportunity to create a business that you could sell in the future? Especially when it’s up to you to decide.