Being Yourself in Business

What happens in business a lot of the time… most people go into business as a business persona, not the real version of themselves. 

The business persona is something you’ve been taught you have to be in order to be successful. It’s also the techniques you’ve been taught that you should use if you want to be successful. But it’s not really you… 

And what happens with that is that you attract clients who have things in common with the business persona, but not the real you. 

It’s hard work to relate to and interact with these clients. They can end up being nightmare clients. Or boring clients that you just have nothing in common with them. 

Working with them doesn’t energize you. Business doesn’t feel fulfilling.

The alternative way to do business is the authentic way. 

It’s all you, your values, beliefs, and life experiences.

And then you have your ideal clients and all their values and experiences. 

And just like with your friends, you have this Connection Zone of shared experiences, common beliefs and values, hopes and fears, and dreams. 

Whenever you relate to your prospects from this place, you can show them that you understand life from their perspective. It allows your ideal clients to be drawn more closely to you. 

Most businesses stop at demonstrating that they are technically competent. 

But you have to demonstrate to your prospects that you’re not just good at what you do, but that what you have in common so that they can learn to trust you. 

That you are the subject matter expert but you’re also engaged with what they really need and what’s important for them. 

That’s what Authentic Sales Mastery is all about. It’s about being clear about your Connection Zone and taking your marketing messages from this connection zone to create loyal fans and attract superb clients.

So, I’ve created a process that lets you get clarity around all this stuff. 

It lets you identify your story, your values, beliefs, fears, and dreams. It lets you identify your ideal customer and their story… And that lets you identify all-important Connection Zone with your ideal clients, and it gives you a core marketing message. I will act as a framework for all of your marketing so that you’re attracting the right kind of clients and you’re able to do your market in a way that is completely in alignment with who you really are. 

If you’d like to join us, just send me a message and I’ll attach all the details! 

Virpi