Many people appear to operate in a shallow, superficial way. Not that they’d be shallow or superficial. On the contrary, they serve their clients on the highest level and do deep work with them. When they manage to get any.
Connecting with your clients is not the same than connecting with your prospective clients. You might have superior skills to get results with your clients – but struggle getting results with the prospective clients.
When you can’t explain “the thing you do” in a clear and cohesive way, your prospective clients fail to see you as the expert you are.
When you have difficulties to communicate your offer, your prospective clients won’t understand what’s in it for them.
When you are not able to articulate, how you fit in your marketplace as a whole, there is a disconnect with your prospective clients.
In the same way you learned your subject-matter expertise, you can learn the skills to get superb results with your prospective clients.
I am starting a new 90 Day Business Launch Intensive this month. Get more details here.