Your 5-Star Prospects

When you’re building business assets that are going to appreciate over time… your list of 5-Star Prospects is one of them.

What I see happening is that many people try to sell to leads. That’s hard.

What you want is to sell to 5-Star Prospects. That’s joyful. And it’s mutual.

When you’re building your list of prospects, it’s important that you have a system of record keeping and documenting. Something that tags your leads based on their engagement.

And the reason for that is…

You want to have a systemized strategy to IDENTIFY your 5-Star Prospects.

Here’s what most people miss: There is little that you can do to turn someone into a qualified prospect if they’re not that already. You can’t create prospective clients. You can only DISCOVER them.

It all starts the moment people opt-in. You deliver them the thing they asked for and follow up with engagement questions.

Now, they have the option to either respond… or do nothing.

If they respond, you move them up on your 5-star ladder and continue the dialogue. If they do nothing, you remove them. If they do little, you move them into your long-term communication system so that you can provide relevant education and motivate them on a regular basis.

But here’s the important part…

You always stay focused on where you’re headed. You know where you’re going with your questions. And you know where you’re going when a prospect engages in a dialogue with you.

So, what are those five things that need to be true for someone to be a 5-Star Prospect?

They need to be willing to engage in a dialogue, they’re friendly and cooperative, they know what they want, they know when they want it, and they’d like you to help them.

Once you get into this understanding that you can’t turn someone into a 5-Star Prospect, it takes away stress and gives you freedom. You can let go of wasting your time convincing someone in hope they’d somehow convert into a paying client.

All you need to do is to have a sequence of strategic questions that is designed to help your prospects to qualify themselves and a system of record keeping and documenting so that you can identify your 5-Star Prospects you want to talk to.